Schrader® Promotes Dan Baker and Robert Tinson to Key Leadership Roles

Troy, MI (October 2, 2018) – Schrader Performance Sensors, the leading OE manufacturer of tire pressure monitoring systems (TPMS), has announced that Dan Baker has stepped into the newly developed role of Global Sales Director and Robert Tinson has moved into Dan’s previous role of Director of Sales, North America.

As Schrader’s global TPMS presence continues to grow, the new role of Global Sales Director was developed to unite both the North American and European Sales forces to increase productivity and streamline processes.

“This new sales leadership position demonstrates Schrader’s intention to remain the global leader in TPMS.” Says Kelly Boor, General Manager for Sensata Technologies’ Aftermarket Business. “This role will help us leverage the strengths in each region and drive best practices and alignment across both.”

Dan has over 29 years of automotive aftermarket experience, 25 of which he has spent with the Schrader brand. He played a key role in launching Schrader’s TPMS program into the North American Aftermarket in 2004, has held positions of increasing responsibility in procurement, product management and sales. Prior to this promotion, Dan was the Director of Sales, North America for 1 year and Director of US for 3 years.

Robert Tinson will report directly to Dan Baker, taking over Dan’s previous position of Director of Sales, North America. Rob is now responsible for Schrader’s TPMS Aftermarket Sales in the US and Canada. Prior to this promotion, he was Sr. National Sales Manager, heading up Schrader’s US TPMS aftermarket business. Rob has 15 years in the automotive aftermarket and has held key roles in sales and marketing with BWP Distributors and 5 years with the Schrader brand.

“Rob has played a key role in North American TPMS sales for many years,” says Boor. “I have no doubt he is the right person for his new role and will have a very positive impact on our North American market.”