Schrader® Commits to Continuing Training Efforts in 2018

Auburn Hills, MI (February 16, 2018) – Schrader Performance Sensors, the leading OE manufacturer of tire pressure monitoring systems (TPMS), invests heavily in the education and training efforts of its customers. In 2017 alone, Schrader trained 4,198 individuals and held 183 specialized training events focused around the proper maintenance and replacement of TPMS sensors. Schrader plans to continue propelling its training efforts forward in 2018.

Schrader conveniently delivers multiple training platforms in order to offer its educational services to a diverse range of customers. In addition to its in-person, TIA certified instructor-led sessions, Schrader offers video-based training on its YouTube channel, Schrader Innovation. The In the Bay with Schrader series walks through step-by-step detail of multiple TPMS services. Schrader also introduced “Schrader Shorts” in 2017, which are quick training videos under 2 minutes. Schrader Shorts cover everything from TPMS services, to how to talk to customers, to the importance of winter wheels. These topics can be used in technician training but also used by shops to educate drivers. In addition, Schrader also consistently posts TPMS related information on its Facebook page. 

Now, Schrader also offers webinars as another training platform. Hosting 4 well-attended sessions in 2017, Schrader has been able to ensure that any concerns unique to a specific customer are addressed. Through its various computer-based information and training, Schrader is able to cover all facets of TPMS service and repair when it is convenient for the customer. Training topics include profitability, sensor and service pack replacement, operational best practices, in-store consumer awareness as well as many other essential TPMS-related topics.

Even more recently, Schrader has launched a new website, www.schradertpms.com, with a large focus on driver education. “I am extremely proud of our training and marketing teams for their efforts in growing customer awareness of TPMS and providing reliable information on our new website. Our team’s passion allows us to withhold our leading position in the aftermarket.” said Dan Baker, Director of Sales, North America Aftermarket. “Our resources help boost awareness to consumers that TPMS is an important safety system and ensures technicians have everything they need to service the system properly.”

TPMS is a safety feature that must consistently be serviced and maintained the way it was designed. Education and training, and using quality products, is the only way to guarantee safe practices in any TPMS program. As the leading OE TPMS manufacturer in the industry, Schrader is committed to leading TPMS training and education initiatives in North America and throughout the globe.

About Schrader

Schrader, a part of Sensata Technologies, is the leading global manufacturer of tire pressure monitoring systems (TPMS) for automotive, heavy vehicles and off-road leaders, delivering solutions that protect and perform. Schrader is a pioneer in TPMS, a vehicle safety feature that is now standard on all cars and light trucks sold in the U.S. Schrader’s direct TPMS technology can be found in over 50 percent of global OEM vehicle platforms, with more than 325 million Schrader sensors currently produced and installed.

About Sensata Technologies

Sensata Technologies is one of the world's leading suppliers of sensing, electrical protection, control and power management solutions with operations and business centers in 16 countries. Sensata's products improve safety, efficiency and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning, data, telecommunications, recreational vehicle and marine applications. For more information, please visit Sensata's website at www.sensata.com.

Media Contact:

Jacki Lutz

Head of Marketing and Communications,

Schrader Performance Sensors (248) 218-8049

jlutz@sensata.com