Schrader Wins Global Business from India’s Mahindra Reva Electric Vehicles Pvt. Ltd.

Tire Pressure Monitoring System for Mahindra Reva’s Electric Vehicle e2o

DENVER, Colo. (September 12, 2013) – Schrader International, the leading global manufacturer of sensing and valve solutions, announced today the company has been awarded a significant contract for its Tire Pressure Monitoring Systems (TPMS) from Mahindra Reva Electric Vehicles Private Limited, a subsidiary of Mahindra & Mahindra Limited, one of India’s largest vehicle manufacturers. Mahindra Reva Electric Vehicles Private Limited manufactures and markets electric vehicles worldwide.

As part of the agreement, Schrader will provide TPMS technology and the company’s advanced “snap-in” valve sensor to Mahindra Reva’s electric vehicle e2o. The TPMS-enabled e2o may be exported to the European market in 2014.

Schrader’s Managing Director (Electronics), Stephen McClelland, commented, “We are very proud of our continued growth in the Indian market, and the positive relationship we’ve developed with Mahindra Reva. We source a majority of the leading car companies globally and to provide our TPMS technology for next generation electric cars of India’s leading electric vehicle manufacturer is great news for our company. This order is a clear validation of our strategy to provide the best in TPMS technology to our customers in all global regions.”

Schrader’s mission is to provide customers with world-class technology, advanced manufacturing, and dedicated engineering support and customer service worldwide. Schrader continues to deliver innovation within its TPMS sensor technology by delivering additional features and fitment options. For Mahindra Reva, Schrader has integrated pressure-sensing electronics alongside its special rubber “snap-in” tire valve. The patented technology provides significant benefits to vehicles manufacturers due to its ease and speed of assembly to wheel rims.

Schrader’s market-leading TPMS technology allows drivers to remotely monitor their vehicle’s tire pressures via embedded electronic sensors that directly transmit pressure and temperature data from each wheel to real-time displays on the driver’s instrument panel.

In late 2007, the TREAD Act in the United States mandated TPMS for all passenger car and light truck vehicles. Following the success in the United States with reduction of tire-related vehicle accidents and strong fuel savings for TPMS-enabled vehicles, Europe and South Korea have also enacted TPMS legislation, which will be fully implemented between 2012 and 2014. Over the next few years, Asian-Pacific countries such as China, India and Japan are projected to follow suit and it is expected that TPMS will soon be a global vehicle safety feature similar to seat belts and air bags. Other global governments, while not mandating the technology currently, are incentivizing auto manufacturers with approval and safety rankings.

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