Schrader's new sustainable marketing practices will help the company reduce waste and improve its environmental impact. The company will significantly reduce the use and distribution of printed materials, as well as cease distribution of perishable freebies, offering products manufactured from renewable resources or recyclable materials.
Just in time for summer – retrofit kits are an easy way to monitor tire pressure in vehicles built before 2008 that were not equipped with a TPMS system (before it was mandated by the TREAD ACT!). For TPMS non-equipped passenger cars or off-roading applications, retrofit kits are an essential upgrade for improved safety on the road.
o remind auto service technicians and service facilities that they must keep their TPMS tool software updated regularly, a group of TPMS tool and sensor manufacturers, along with the Tire Industry Association (TIA), have launched a national public service campaign called “Update Your TPMS Tools!” The Coalition of TPMS Manufacturers, including ATEQ, Bartec, Continental, and Schrader, along with the TIA, has come together to tackle the challenge faced by technicians who have not kept their TPMS tool software up to date. Having up-to-date software is particularly essential with the introduction of the latest generation of TPMS sensors.
Shivahn Fitzell, the Global Marketing Leader of Intelligent Tire Solutions (ITS), Performance Sensing Automotive at Sensata Technologies, has been announced as the keynote speaker at this year’s New England Tire & Service Association (NETSA) trade show, which will be held from March 31st – April 1st, 2023. Schrader TPMS Solutions, Sensata’s aftermarket TPMS brand, will also be exhibiting at the NETSA show, showcasing its market leading TPMS solutions.